Content Strategy and Planning in B2B Marketing

The most comprehensive course for B2B content strategists

Created by: Suhasini Kirloskar
B2B Growth Essentials Guru, Founder MarketAxis Consulting

What Will I Learn?

• Content marketing professionals will learn how to enhance their knowledge and work as content strategists.
• Entrepreneurs will learn content strategy that will help brand building and lead generation.
• All B2B marketing professionals can learn content strategies that make content marketing successful.
• Content writers will learn to create content strategy aligned to organizational goals.

Requirements

• A basic understanding of marketing concepts.
• Some exposure to digital marketing will be helpful, as well.

Target audience

• Entrepreneurs, corporate managers or freelancers who work to create and promote content.
• Content writers who want to take a strategic approach to content