Behavioral Economics & Buyer Psychology- Choice Architecture

Sam Tatam will teach you how to present different alternatives and nudge customers to buy.

Created by: MINDWORX Academy
Behavioral Economics and Consumer Psychology Masterclass

What Will I Learn?

• Understand is choice architecture, why it’s important, and get jaw-dropping examples of its power.
• When we shop, we generally like everything to go as smoothly and as easily as possible. But sometimes a process that is too hassle-free can actually harm sales.
• Salience might seem like a pretty straight-forward principle, but you’ll find that there’s more to making your product or service stand out.
• You’ll learn how personalization, idiosyncratic fit, and salient feedback can help you gain a competitive advantage.
• There is one more extra piece of content - a case study about habits creation presented by Matej Sucha - an expert in applying behavioral economics in business.

Requirements

• There are no course requirements or prerequisites for this course. What you'll need is a notebook or pen and paper to take notes.

Target audience

• The way the decision-making process is built, choices are presented and when you attract people’s attention is crucial. Therefore, this course is for anybody who wants to explore one of the most powerful ways to shape the consumer behavior — changing choice architecture.