Beginner to Marketo Certified Professional

The only resource you need to learn Marketo and get yourself certified

Created by: Tom Oakley
Marketo consultant and trainer

What Will I Learn?

• Understand what Marketing Automation is why companies invest in tools like Marketo
• Review the knowledge requirements to become a Marketo Certified Professional
• Become comfortable navigating through and understanding the different parts of the Marketo platform
• Master all-things Building & Managing Programs (section 1 of 4 in the Marketo Certified Professional syllabus)
• Master all-things Building Assets (section 2 of 4 in the Marketo Certified Professional syllabus)
• Master all-things Defining & Targeting Audiences (section 3 of 4 in the Marketo Certified Professional syllabus)
• Master all-things Analyzing & Building Reports (section 4 of 4 in the Marketo Certified Professional syllabus)
• Feel ready to take the Marketo Certified Professional exam with tips and a mock test walkthrough
• Optional bonus content with other best practices, such as the application of a Program Folder Structure, Naming Conventions and a Lead Scoring Model

Requirements

• No experience is required but access to a Marketo instance is strongly recommended to practice what's covered in this course

Target audience

• Anyone who wants to start a career as a day-to-day Marketo user
• Existing Marketo users who want to upskill to achieve Marketo Certified Professional status
• Users of other Marketing Automation tools (e.g. Pardot, Eloqua) who want to broaden their skills to also use Marketo
• Marketing managers working for a company that uses Marketo who want to further understand the tool's capabilities