Become a Certified E-Commerce Marketing Master

Discover how to craft a winning ecommerce strategy using inbound marketing methodology, engage, and delight customers.

Created by: Masters Academy
Accredited accounting and consulting office

What Will I Learn?

• Landing Page Tools To Increase Conversions
• Types of Landing Pages and When to Use Them
• Split Testing in Digital Marketing
• How to Do Split Testing: 15 Steps for the Perfect A/B Testing
• How To Create a Social Media Calendar: Plan Content Easily
• 12 Strategies For Creating an Effective Social Media Content
• How to Do Keyword Research for SEO & PPC (Step-by-Step)
• Search Engine Optimization (SEO) Starter Guide
• How can you optimize your on-page SEO?
• Best practices for SEO-friendly URLs
• What is a Sales Funnel? Understanding the Path to Purchase
• How To Build Your First Sales Funnel In Under 1 Hour
• How to Map Your Content to the Buyer's Journey?
• Content marketing for each stage of the buyer journey
• Using Heat Mapping to Drive Website Conversion: A Step-by-Step
• Heat Maps: Types, Benefits & How to Use Them
• How To Format Your Blog Posts So People Are Actually Reading
• How to Build Your Social Media Marketing Strategy?
• How To Set and Exceed Social Media Goals?
• How to Write a Good Blog Post: A Complete Step-by-Step Process
• Advanced Google Tag Manager Tips Every Marketer Should Know Presented
• Install Google Analytics 4 with Google Tag Manager
• Google Tag Manager Ecommerce Tracking Guide
• Track Single-Page Applications with GA4 & Google Tag Manager
• How to Install Google Tag Manager in WordPress?

Requirements

• This course does not require any special experience or skills.

Target audience

• Junior to mid-level marketing professionals seeking to develop a comprehensive understanding of digital marketing and to progress their careers
• C-suite executives seeking to update their digital language Career switchers
• Job seekers looking to make a formal switch to digital marketing
• Consultants aiming to strengthen their knowledge of digital marketing tools and strategies as a way to develop better solutions for their clients
• Entrepreneurs looking to take their business knowledge to the next level Agency Professionals opting for improving the performance of their client's digital marketing strategy
• For professionals in agencies, publishers, or on the clients' side