Basic Analytical Concepts & Applications for Sales

Unlock the Power of Data: Master sales analytics techniques & build analytical models in Excel for Improved Performance

Created by: Start-Tech Academy
5,000,000+ Enrollments | 4.5 Rated | 160+ Countries

What Will I Learn?

• Analyze data in different stages of the sales process based on analytical models
• Create decision tree models to segment the leads and identify which segment is most likely to convert
• Create charts and graphs in Excel to visualize sales data, including bar charts, line charts, and scatter plots
• Analyze and make sense of sales data, and develop insights to improve sales performance using Excel
• Create interactive dashboards using Excel, which can be used to track and monitor key sales metrics
• Use time series forecasting to predict future sales and how to interpret and evaluate the results of these predictions
• Perform simple linear regression analysis and use it to understand the relationship between different variables and predict future sales using Excel
• Increase customer lifetime by identifying which customers are likely to leave using a logistic regression model
• Find which items can be cross sold using Market Basket Analysis and Lift

Requirements

• A PC/ laptop with good internet connection and MS Excel installed on it

Target audience

• Anyone who wants to improve their ability to analyze sales data and use analytics to improve sales performance
• Students in business, marketing, or related fields who want to learn about sales analytics and pursue a career in sales and marketing analysis
• Sales representatives, sales managers, and other sales-related roles who want to understand the data and metrics used to measure sales performance, and use analytics to make data-driven decisions
• Business analysts and other professionals who want to understand the data and metrics used to measure business performance, and use analytics to identify opportunities for improvement
• Entrepreneurs who want to understand the data and metrics used to measure the performance of their business, and use analytics to make data-driven decisions