Advertising Class: Using External Agencies For Advertising

Briefing research agency, agency structure, briefing creative agency, agency selection,managing the relationship etc

Created by: Eric Yeboah
MBA/ PGDip

What Will I Learn?

• Learn about research agencies
• Learn about briefing the agency
• Understand creative agencies
• Learn Agency structures
• Understand briefing the creative agency
• Know how agency selection is down
• Learn about managing agency relationship with clients
• How quality scores improve your digital Ad campaign strategy
• How advertising strategy plays a vital role in your promotional mix
• criticism of advertising

Requirements

• No requirement

Target audience

• industry practitioners, advertisers, CEO, directors, everybody, students, business people, professionals, self employed, managers, directors, companies,