Skyrocket your sales by decoding your ideal buyer persona!

You will not believe how little you know about your customer and how it's impacting your sales

Created by: German Coppola
Data-Driven Event Technology Expert ∙ Hybrid Event Deploymen

What Will I Learn?

• You will learn the method behind creating your buyer persona in order to improve your sales and communications with your potential buyers.
• You will learn to build an Avatar Map and Empathy Map in order to dive deep into the psychological construct of your ideal client.
• Stop guessing who and where your client is, and directly target them with your product or service, increase sales and conversion rates.
• An Avatar is a fictional representation of your target audience
• Avatars allow you to understand your ideal customer
• Identify their pain points and critical purchase drivers
• Engagement scenarios as a story
• Map your perfect client to improve conversions
• Increase sales and conversion rates
• Redistribute your marketing budget to fit this NEW Avatar
• Re-write your content marketing strategy
• Review your company tone and message
• Create content that increase conversion rates
• Create new products for this new Avatar
• Increase upsells
• Improve referrals

Requirements

• The will to understand your client better
• 10-15 minutes a day for the duration of the course.

Target audience

• Entrepreneurs and Marketing profesional looking to identify and target the right customers
• Students learning about marketing and entrepreneurship