Pricing policy and strategies for Marketing and Sales

Complete guide applicable to Pricing policy and strategies for Marketing and Sales with Case Studies and Examples

Created by: Human and Emotion: CHRMI
E Learning, Consulting, Leadership Development

What Will I Learn?

• You will learn the key factors of Pricing policy and strategies. Introduction to Pricing its Meaning and role of pricing.
• Learn Objectives of Pricing that includes Revenue Generation, Market Ruler, Survival, Profit Maximization and Attraction and Retention of Customers.
• You will be able to learn about Factors Effecting Price under that Customer’s Perception of Value, Competitors, Government Law and Regulations, Economy
• Learn Product Costs, Market Demand, Branding and Positioning and Distribution Channels all are included. Selecting Pricing Policy
• Learn about Pricing Policy and its different ways Assess business needs, Evaluate product, Research competition and Set price.
• We will also get to know about Pricing Strategy and its different types Penetration Pricing, Skimming Pricing, Competition Pricing, Economy Pricing
• Learn Bundle Pricing, Psychological Pricing, Premium Pricing, One price policy, Discounting Pricing, Discriminatory Pricing, Promotional Pricing and Product
• Learn about Customer’ s Willingness to pay and its Factors that influence customer willingness to pay.
• Learn The factors include such as Product quality, Customer preferences, Reference prices, Context and situation, Brand image and Customer relationship

Requirements

• You should have an interest in Pricing policy and strategies.
• An interest in Objectives of Pricing, and Factors Effecting Price.
• Be interested in getting the knowledge of pricing policy and pricing strategy.
• Have an interest in understanding the Customer’s willingness to pay and its factors.

Target audience

• Professionals with Pricing policy and strategies, pricing policies knowledge who wants to see themselves well established in the field of sales and marketing.
• New professionals who are looking to see them successful in marketing and sales environment of business.
• Existing executive board directors, managing directors who is looking to get more engagement and innovation from their teams and organizations