Setting Up Google Analytics the RIGHT Way for Beginners

Learn the basics and best practices for setting up Google Analytics on your website and tracking visitor data.

Created by: Janet Driscoll Miller
President & CEO, Marketing Mojo

What Will I Learn?

• How to properly add the Google Analytics code to your website
• Best practices for setting up Google Analytics, including how to set up your profile hierarchical structure and add users
• How to link your AdWords account to your Google Analytics profile so you can track data from your search advertising
• A-Z terminology to help you understand the main areas and features of Google Analytics

Requirements

• Website
• Ability to add code to your website (either yourself or through your webmaster)
• Basic understanding of web and digital marketing terminology
• A desire to track and learn from the people visiting your site

Target audience

• Do you have a website? Do you want to track your visitors and gather more data about their visits? Google Analytics can help you with this, and this course is definitely for you!