Master Course : Outdoor Advertising & Billboards Management

Outdoor Advertising, Billboards Management, Advertising Strategy, Traditional Marketing, Guerrilla Marketing,Advertising

Created by: Dr. José Prabhu J
Researcher, Professor and Subject Matter Expert

What Will I Learn?

• Understand the history, types, and significance of outdoor advertising as a communication medium.
• Identify key stakeholders and their roles in the outdoor advertising ecosystem.
• Apply visual design principles to create effective and impactful outdoor advertising campaigns.
• Analyze the relationship between typography, color, imagery, and message clarity in outdoor designs.
• Navigate the legal frameworks and regulations governing outdoor advertising placement and content.
• Explore emerging technologies like digital displays and data-driven targeting in outdoor advertising.
• Evaluate factors influencing strategic billboard placement, including audience demographics and traffic patterns.
• Develop site selection strategies that optimize visibility, reach, and message retention.
• Implement maintenance practices to ensure longevity and visual appeal of outdoor advertisements.
• Formulate marketing approaches that leverage outdoor advertising's unique reach and impact.
• Identify current industry trends and speculate on the future evolution of outdoor advertising in the context of changing consumer behavior and technology.

Requirements

• Basic skill of Outdoor Advertising Ideas nad Billboards Advertising

Target audience

• All UG and PG Business and Marketing Students
• Business Owners, Marketing teams and executives, Interested students to learn about the concepts of Outdoor Advertising & Billboards Management