The Marketing Blueprint: Mastering Fundamentals Online

Marketing Management, Fundamentals of Marketing

Created by: Rohit Bansal
Academician| Author| Editor| Speaker| CounselorI Podcaster

What Will I Learn?

• Understand basic concepts and definitions of marketing
• Learn various marketing philosophies
• Gain knowledge about various stages of PLC and strategies to be employed during each stage
• Understand the process of new product development to cater to customer needs
• Acquire knowledge about consumer behaviour and consumer buying process
• Improve knowledge about various tools of promotion-mix
• To get familiar with branding and packaging decisions
• To learn about various pricing strategies and decisions

Requirements

• There are no requirements to take this course
• No prior marketing knowledge required - The course will start from the basics
• You are ready to enroll

Target audience

• Management students pursuing BBA and MBA course studying the subject of marketing
• Research scholars pursuing Ph.D. in the domain of marketing
• Marketing professionals and practitioners who want to nurture their marketing skills
• Entrepreneurs who want to gain insight into marketing concepts and their applications in business world