5 Step Social Media Campaign: Facebook etc Laurel Papworth

STEP BY STEP: Facebook, Twitter & Blog/Website Also Monitoring, Engagement & Measurement of a Social Media Campaign

Created by: Laurel Papworth
Lecturer in Artificial Intelligence

What Will I Learn?

• Understand the 5 Steps to Create a Social Media Campaign with Facebook, Twitter and Blogs
• Bring Facebook, Twitter, Instagram, Blogs and YouTube and More into A Cohesive Campaign.
• Create a Social Media Monitoring Panel to Bring Searches, Newspapers, Blogs, Facebook and Twitter into One Panel
• Creating a Brand Voice through Blogs and Other Content Social Platforms
• Create A Social Media Website With All the Facebook And Twitter And YouTube Integrations, A Blog and A Business News/Press Room
• Understand Facebook Optimisation (FBO) and Increase Engagement on Facebook By Understanding The Right Target Audience
• Develop Key Influencer Relationships and Discussions on Twitter Through Tools Such As Lists
• Understand How to Source and Implement Hashtags for Promotions on Twitter (and Facebook, Instagram etc)
• Develop and Implement Advertising on Facebook and Twitter
• Create a Measurement and Analytics Strategy using Facebook and Twitter and Instagram analytics as well as 3rd Party Tools
• Understand What and How To Measure Social Media.

Requirements

• A Computer with A Browser e.g. Chrome is Required
• Some Experience in Business, Marketing or Education is Assumed
• If You Are Or Have Undertaken This As a Classroom Course at the University of Sydney or Elsewhere, Please Use the Discussion Area for Questions.

Target audience

• You Have a Facebook Page But Want To Do More
• You Would Like to Be Able to Ask Questions in A Discussion Area and Have Them Answered By an Experienced Online Community & Social Media Strategist
• You Have Various Social Media Accounts But Need to Make Them Work Together
• You Are Rejoining The Workforce After Some Time Away and Want To Reskill In Social Media Marketing and Public Relations
• You Have a Good Understanding of Social Media Platforms e.g. Facebook and Twitter and Want to Upskill further.
• You are a Student at University of College Looking for Examples, Technical Walkthroughs and Business/Government Case Studies