Marketing Strategy Development: Stand Out From the Crowd

Master the Six Key Steps for Developing an Effective Digital Marketing Strategy

Created by: Anton Voroniuk
GenAI Expert, trusted by 800,000+ Students

Created by: Yuliia Besedina
Business Development Expert. Founder of Marketing ART Agency

What Will I Learn?

• How to create a comprehensive digital marketing strategy for your project
• What is a digital marketing strategy and its main types?
• Techniques for assessing the target market and competitive analysis
• Strategies for comprehending market positioning and potential avenues for growth
• Methods for pinpointing and analyzing the target audience
• Tactics for understanding consumer behavior and needs
• The idea and different types of brand positioning
• How to create a compelling unique selling proposition
• What is a marketing mix? Classic and extended marketing mix models
• 4Cs, 4Rs, 3i, SIVA marketing mix models
• Varieties of marketing communication channels and strategies for their selection
• What is an omnichannel marketing, its benetits and difference from multichannel marketing
• Insight into marketing budgeting and evaluating the outcomes of marketing endeavors
• Main marketing metrics and their meaning

Requirements

• To enroll in this course, all you need is the desire to become an expert in marketing strategy development

Target audience

• Marketing professionals across different levels or those transitioning into marketing roles who want to strengthen their foundational knowledge and skills in developing comprehensive digital marketing strategies
• Professionals from non-marketing backgrounds who are considering a career shift into marketing and need to familiarize themselves with marketing fundamentals and strategy development processes
• Independent contractors or consultants offering digital marketing services to clients who aim to refine their strategic approach and expand their expertise in digital marketing strategy formulation
• Individuals running their own businesses who want to develop effective digital marketing strategies to promote their products or services within competitive markets
• Undergraduate or graduate students studying marketing or related disciplines who seek practical insights and guidance in crafting digital marketing strategies
• Anyone who have a keen interest in marketing but lack formal education or training in the field