Marketing Fundamentals for BBA and MBA

Learn the core elements of marketing with real examples and cases

Created by: Dr. Muhammad Tahir Jan
Associate Professor

What Will I Learn?

• The most important and widely used definitions of marketing
• Details explanation of those definitions
• Understanding of various marketing philosophies
• Understanding the difference between traditional marketing and contemporary marketing
• Acquiring the knowledge of the evolution of marketing
• Understanding different marketing management orientations
• Understanding the 4 Ps of marketing (Product, Price, Promotion, Place)
• To learn some of the most critical topics in marketing, like; customer value, customer satisfaction, customer retention, and customer loyalty
• To know the difference between Attitudinal Loyalty and Behavioural Loyalty
• Detailed explanation of Marketing Segmentation
• Understanding the bases for market segmentation
• Building and improving your marketing vocabulary and crucial concepts of marketing
• Understanding how to Satisfy customer and translate that satisfaction into PROFIT for your organisation/ business
• Download course related material, including slides and reading material

Requirements

• There are no requirements to take this course
• You are ready to enrol

Target audience

• Everyone who is interested to learn marketing
• Specifically business administration students who are studying marketing as one of their courses
• Business owners who want to learn the philosophies of marketing and apply them in their businesses to succeed
• Those employees who are working in the marketing department and want to improve their marketing skills