Marketing Analytics: Pricing Strategies and Price Analytics

Boost Profit by learning diff Pricing Strategies & Advanced Pricing Models in Excel. Complete Pricing Analytics in Excel

Created by: Start-Tech Academy
5,000,000+ Enrollments | 4.5 Rated | 160+ Countries

What Will I Learn?

• Learn how to get revenue/profit optimized price point in case of Bundling, Quantity discount, Two-Part Tariff, Price Skimming and Revenue Management)
• Learn how to fit the two most frequently used demand curves (linear and power) to a particular marketing situation
• Learn why cable companies bundle landlines, cell phone service, TV service, and Internet service (Bundling)
• Learn why companies give Quantity discount and how they decide the discounted quantity (Quantity discounts)
• Learn why your golf club charges membership fee along with per round fee (Two-Part Tariff)
• Learn why do prices of high tech products usually drop over time (Price Skimming)
• Learn why airlines overbook their aitplane (Revenue Management)
• Solid understanding of basic Marketing and pricing concepts
• Become proficient in using powerful tools such as excel solver, excel goal seek & trendlines to solve price optimization problems for maximum revenue/profit

Requirements

• You will need a PC with any version of Excel installed in it
• Basic understanding of Excel operations like opening, closing and saving a file

Target audience

• Anyone curious to master Pricing Analytics from beginner to advanced