Unlock Your Influence: Personal Branding for Experts

The Four Pillars of Personal Branding: A Guide to Becoming an Authority

Created by: Nour Boustani
Branding & Marketing Strategist

What Will I Learn?

• This course will arm you with all the strategies, tactics, and tools to kick start your brand from the ground up and on a minimal budget.
• Become the go-to expert in your field by developing an authority brand.
• Serve a specific group of audiences by defining your niche and developing a unique offer proposition.
• Build social proof around your brand by developing a low-entry product.
• Stand out and present yourself attractively by developing a cohesive brand image.
• Communicate your message clearly and boldly by developing a consistent social media presence.
• Attract business opportunities by developing a consistent and credible personal brand.
• This course will not discuss becoming a social media influencer or public figure.
• This course will not discuss how to take and edit social media photographs.
• This course will not discuss how to get social media likes and followers.
• This course will not discuss every small tactic of social media tools such as Tiktok or Instagram.

Requirements

• The ability to learn from other people's examples and stories.
• Open-minded and willing to apply the knowledge.
• Capable of using simple tools such as a mobile camera and a personal computer.

Target audience

• This foundational course is for starting or struggling experts and professionals looking for a blueprint and road map to establish their presence as professionals in their field.
• This course isn't for experts with a well-established personal brand.