THE FINE ART OF BRAND POSITIONING

Learn the skills of building a powerful brand positioning using easy steps.

Created by: Sushant Pathak
Brand and marketing communication professional

What Will I Learn?

• In this course you will learn the art of positioning a brand through an easy step by step process; you will learn what it takes to create a strong brand and strategies that you can apply.
• Secondly you will learn how to understand consumers better and steps in identifying the right set of consumers that will make the business profitable.
• And finally this course will teach you, what to do in case you have an existing brand which is losing popularity because of other newer brands in market. What steps to take and how to stay relevant to consumers and not lose market share.

Requirements

• There are no prerequisites for this course however a basic knowledge of brands and marketing will certainly help

Target audience

• Brand managers working in different industries
• Marketing communications manager who is building communication campaigns
• Business leaders who are involved in strategic brand level initiatives
• Entrepreneurs striving to build a brand from scratch
• Client servicing, creative and strategy team of an advertising agency