The Entrepreneur’s Guide to Storytelling in Marketing

The Storytelling Guide to Attracting Better Customers and Building a Powerful Business Brand

Created by: Alex Glod
Storyteller, Trainer & 3-times TEDx Speaker

What Will I Learn?

• Effectively Pitch the Story of Your Business
• Sell the Core Benefits of Your Products and Services
• Leverage the Power of Word-of-Mouth and Networking
• Understand the Influence of Emotions on Customer Behavior
• Leverage the Social Influence of Your Customers, Employees, Fans and Supporters
• Create Valuable Content that will Drive Traffic and Interest in Your Business

Requirements

• Enter with an open mind and with the willingness to reflect, come up with creative ideas and put them into action.

Target audience

• The ideals students for this course are marketers that want to expand their area of expertise and are on the lookout for cool and innovative ideas, as well as entrepreneurs that want to grow their business and offer great value to their customers.