The Complete Market Research Bootcamp

Don’t just learn, but MASTER core research methodologies, and learn how to leverage AI to supercharge how you work!

Created by: Stephen Tracy
Award Winning Data Scientist, Storyteller, & Entrepreneur

What Will I Learn?

• Understand the different market research methodologies
• Learn the benefits and trade-offs of the different methodologies
• Understand when and how you should be applying different methodologies
• Apply a framework to guide you through your market research project
• Learn about qualitative methods such as interviews, focus groups and ethnography
• Learn about quantitative methods such as surveys and social media monitoring
• Acquire essential project management skills to effectively manage your research projects
• Learn how to use generative AI tools to aid and augment your work

Requirements

• No experience needed - but some knowledge of basic functions in Excel or Google Sheets will help
• No paid software required - I teach you how to do everything with Excel / Google Sheets or free software

Target audience

• Marketers and Communications / PR specialists
• Product managers
• Analysts
• Entrepreneurs
• Anyone interested in a career in research or data analytics
• Anyone keen to improve their data literacy