The Complete Capital Campaign Guide

A Practical Overview to Plan, Launch, and Succeed in Fundraising

Created by: Kara Robertson
Fundraising Expert

What Will I Learn?

• Understand the Fundamentals of Capital Campaigns: Gain a clear understanding of capital campaigns, their purpose, and key success factors
• Develop a Strategic Campaign Plan: Learn to create a strategic plan with realistic goals, key stakeholders, and a timeline.
• Execute Effective Fundraising Strategies: Discover fundraising techniques for smaller nonprofits, including major gifts, donor cultivation, and community suppor
• Evaluate and Sustain Campaign Success: Learn to measure campaign success, ensure ongoing donor engagement, and maintain momentum.

Requirements

• There are no strict requirements or prerequisites for taking this course, making it accessible for beginners. However, having a basic understanding of nonprofits and a desire to learn more about capital campaigns will be beneficial.

Target audience

• This course is designed to be inclusive and welcoming to everyone, regardless of their level of experience in the nonprofit sector. Whether you are a chief fundraiser, an executive director, or someone interested in expanding your knowledge of capital campaigns, you are welcome to join and learn more.