Startup Idea to Pitch in 60 Days

Begin with a vision, conclude with a compelling pitch ready for fundraising success

Created by: Dr. Anu Khanchandani
Startup Coach with more than 25 years of experience

What Will I Learn?

• At the end of the course, students will have a clear 7-step success plan to launch their Digital Product Idea as a Startup
• Ground work to see whether you really have the entrepreneurship bug in you or you are willing to develop it, 5 ways to check how saleable your idea is
• How to convert a Technology Product idea from vision to reality - the 7-step journey and how to do it in the right way aligning your goals with your vision
• How to document the vision - Define the brand, USP (Unique Selling Proposition), a Paper Prototype, Mind Map, Product Release Plan, Wireframe
• How to craft your Team Vision - Company Culture, Guidelines and Help to take the most important Decision whether to Build In-House or Outsource
• How to arrange for money needed to run the show - How to create the Business Plan with Cash Flows and How to create an Investor Pitch Deck that blows them over
• How to craft your web/app - What is a MVP (Minimum Viable Product), Your Target Customer Persona, Customer Journey, Look And Feel Data Security
• How to market your product - Funnel Building, Content Generation, SEO, Social Media Marketing, Paid Advertising (FB, Google Ads), Marketing Automation
• How to sell your product - Case Studies , Trials, Freemium Model, Community, Referrals, Word Of Mouth, Offline Marketing
• How to provide state-of-the-art Customer Service for your product - The Complete Process

Requirements

• A passion for creating a Startup based on an idea/vision

Target audience

• Entrepreneurs with a Business Idea
• Software Professionals with an App Idea
• Legacy Businesses looking for Digital Transformation
• Employees aspiring to be Entrepreneurs
• Students aspiring to be Entrepreneurs
• Family Business Owners looking for Digital Transformation
• Homemakers with Business Ideas
• Retired Professionals wanting to invest in a Startup