Social Media Fundamentals for Your Church & Ministry

A foundational course on Social Media using a 4-part communication model & a practical 6-step implementation framework

Created by: Natchi Lazarus
Author | Speaker | Social Media Marketing Consultant

What Will I Learn?

• 1. You will learn the fundamentals of social media communications and practical ways of using it to grow your ministry.
• 2. You will learn how to structure your social media goals (with KPIs) and put together a team to accomplish those goals.
• 3. You will learn how to organise your ministry resources and teaching material for social media.
• 4. You will learn how to package your ministry content (existing and new) - video, audio and written content for social media.
• 5. You will learn the basics of user-experience (UX) and Usability to help you make your online presence effective - website and apps.
• 6. You will learn how to create social media campaigns and a social media calendar every month.
• 7. You will learn how to promote your social media content overcoming existing 'noise' and 'content-overload' on social media.
• 8. You will learn how to track what is working for you and measure the results of your social media posts and campaigns.
• 9. You will have access to worksheets and additional resources.
• 10. You will get introduced to 'The Connected Church Communication Model' with its 4 components.
• 11. At the end of the course, you will understand how to implement this model in your ministry with all the 4-components being functional.
• 12. You will learn how to use the 6-step S.P.I.R.I.T. Framework to implement the communication model.
• 13. You will learn about some of the future trends and how to future-proof your ministry.
• 14. At the end of the course, you will understand how social media works and have the confidence to use it for your ministry growth.

Requirements

• No prior knowledge of social media or marketing or technology is required. This is a fundamentals course that also covers the basics.
• You should either be planning to start, or already be a part of: a ministry, a church, a Christian faith-based business, a Christian nonprofit, marketplace minister or an individual missionary.
• You are interested in using social media in some form, to grow and expand your ministry.

Target audience

• Church Leaders
• Evangelists and Missionaries
• Christian Ministry Leaders
• Marketplace Ministers
• Christian Nonprofit Leaders
• Church Marketing Teams
• Church Communication Managers
• Bible College Students and Theologians