Segmentation for Management Consultants & Business Analysts

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Last updated on October 10, 2026 4:57 pm

Segmentation for Management Consultants & Business Analysts

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$2,769.00
$449.00
 in stock
as of October 10, 2026 4:57 pm

A practical guide on how to analyze segments of customers during consulting projects

Created by: Asen Gyczew
Expert in performance improvement, turnaround and startups
Rating:4.49 (113reviews)     1739students enrolled

What Will I Learn?

  • What segmentation techniques you can use
  • When to use a specific segmentation technique?
  • Crucial Excel formulas you will need to do segmentation
  • How to do simple segmentations in Excel using internal or external data
  • How the B2B segmentation differs from B2C segmentation
  • How to use the Jobs-to-Be-Done framework
  • How to segment the market using external data

Requirements

  • Basic or intermediate Excel
  • Basic knowledge of economics

Target audience

  • Management Consultants
  • Business Analysts
  • Startup Founders
  • Managers
  • Investment Analysts
  • Analysts working in Sales or Marketing Department

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