Product Management: Product Analytics for Decision Making

Learn how to turn product data into actionable insights.

Created by: Raj Elakkara
Product Manager | Instructor | Founder of GapSquad | Harvard

What Will I Learn?

• Find your product's key value moment & guide users to it
• Identify what data is relevant to your product
• Discover what levers can be controlled and should be measured
• Uncover insights using behavioral cohorts
• Find good A/B test candidates & build an A/B test plan
• Define active & power users for your product
• Measure and influence user retention & growth

Requirements

• A basic knowledge of traditional web analytics
• Access to Google Docs

Target audience

• Product Managers looking to level up their data analysis skills
• Entrepreneurs and small business owners
• Business Analysts
• Product Marketing Managers
• Data Analysts
• Engineers and Developers
• Operations Managers
• Designers