Political Ads on Facebook & Instagram – A Beginners Guide

An Introduction to Advertising on Meta for Campaigners

Created by: Clare O'Donoghue Velikic
Digital Consultant for the Campaigning Sector

What Will I Learn?

• Understand why you should use Paid Ads on Facebook and Instagram in your political campaigning
• Up-level your understanding of Meta's jargon and terminology around paid ads
• Plan a paid Meta Strategy for your election campaign
• Boost a Facebook or Instagram Post as a Paid Ad
• Build and Save Geographic Audiences to target your electoral area
• Build and Save Demographic Audiences using Meta Detailed Targeting
• Set up a Budget Plan for Paid Social ads
• Create and maintain a Goals and KPIs tracker
• Get Authorised to run Political Ads on Meta
• Place your first Political Ad on Meta
• Learn about the Meta Ads Library and how it can help your campaign

Requirements

• This is an entry level 101 course, intended for those who have no experience at all running Meta ads. We assume that you have a Facebook profile (if not, you should set one up first).

Target audience

• This course is for anyone running a campaign related to politics, elections or other non-commercial purposes.
• You might be the candidate, a direct campaigner or working within a campaign team, for a politician, a political party, or a non-profit organisation campaigning around an electoral issue.