Persuasive Communication: The Logos-based Persuasive Speech

Moving People to Action: Developing a 3 minute Rational Basis Persuasive Speech

Created by: Conor Neill
MBA Professor and President of Vistage in Spain

What Will I Learn?

• How to Develop a 3 minute "logos-based" persuasive speech
• Aristotle's triad of persuasion: Logos, Ethos and Pathos - with a particular emphasis on the Logos
• Learn a simple, powerful persuasive speech structure
• Develop clarity in how you express your ideas about things that matter to you
• Speak in a way that moves others to commit and take action

Requirements

• Commitment: The program demands dedication and a willingness to invest time and effort. The true benefits come from applying the teachings, not just from understanding them.
• Practice: This structure works if you do the work. This is not a passive learning, it requires active engagement.

Target audience

• Emerging Leaders: Early or mid-career professionals who aspire to take on leadership roles or have recently transitioned into such positions.
• Established Leaders: Individuals already in leadership roles who seek to enhance their capabilities, navigate new challenges, or invigorate their leadership style.
• Entrepreneurs and Business Owners: Those who run their own business and want to lead their teams more effectively to achieve their business goals.
• The simple persuasive communications structure makes it valuable for anyone who interacts with others in a personal or professional capacity and wishes to enhance these relationships through better leadership.