Modern SEO – Safe, Effective Search Engine Optimization

Learn safe, "White Hat" SEO that works, and won't get your site penalised.

Created by: Andrew Williams
Wordpress, SEO & Self-Publishing Expert, teacher and author

What Will I Learn?

• Understand the differences between SEO of a few years ago, and SEO today.
• Why SEO has changed so much in so little time.
• Why it is unwise to follow SEO advice you find online.
• Know how to create the type of content that Google loves to rank high in the search engine.
• Know how to find an unlimited supply of great content ideas.
• Understand LSI and how to apply it for better SEO & search engine rankings.
• Know that there are two types of keyword research and be able to carry them both out competently.
• Know how to wring even more information out of keyword research tools.
• Know how to find theme words and phrases for any topic using free tools.
• Know the major SEO factors and how to optimize your pages correctly for these factors.
• Know how to optimize each on-page SEO factor for maximum benefit.
• Know what structured data is, and how to implement it on your own site to get rich snippets in the SERPs.
• How to organize your site content for visitors and the search engines.
• Know how to effectively link pages on the same site to boost rankings.
• Understand site authority and what Google are trying to achieve with their algorithm.
• How to boost your own site authority in the eyes of visitors, and the search engines.
• Know about Negative SEO and how you can use the Disavow tool to remove any penalty.
• Know the importance of links in SEO, and how to get those "holy grail" white hat links.
• Know how to create the most effective types of link bait and then use outreach to get influencers linking to it.
• Know the Holy Grail of backlinks, and how to maximize your chances of getting them.
• Know the best ways to build links to your site in a way that Google approves of.
• Know which types of link building can cause problems and are therefore best avoided.
• Understand brand mentions and why these are well worth getting as part of your SEO strategy.
• Why some backlinks might just be for referral traffic.
• Understand clickthrough rate (CTR) and why it is important to your SEO. You'll also learn how to improve CTR.
• Learn how to carry out a full SEO audit on the site to find problems that may be hurting your rankings.

Requirements

• This course assumes no prior SEO knowledge.
• If you do know some SEO, then it might be worth forgetting what you think you know, and keeping an open mind.

Target audience

• This SEO course is designed for anyone that owns a website and wants to get more traffic but doesn't know where to start.
• The course is for anyone wanting to learn how to build white hat backlinks using "invisible" SEO.
• This SEO course is for anyone that is confused by all of the Google changes and wants to go forward in a white hat manner that will produce long-term positive rankings.
• This SEO course is NOT for those webmasters that want to take risks with their SEO for short-term gain. My strategies are long-term, white hat and safe.