Meta Ads for Beginners: Pixel, Catalog Sales & Facebook Shop

Learn Remarketing: Google Ads, GA4, Enhanced Conversions, Meta Ads, Pixel, Conversion API, Catalogs: Dynamic Retargeting

Created by: Ing. Tomas Moravek
Digital Marketing Instructor | Quality Beyond Expectations

Created by: Learn Digital Advertising
ChatGPT, Gemini AI, Copywriting, Google Ads, Meta Ads, SEO

What Will I Learn?

• Understand the fundamentals of remarketing and its importance in digital marketing strategies.
• Set up and optimize Google Ads accounts for effective remarketing campaigns.
• Implement Google Analytics 4 (GA4) and enhanced conversions for accurate tracking and insights.
• Install and configure Google Site Kit for WordPress to integrate essential Google tools and gain insights directly from your website dashboard.
• Configure and utilize Meta Business Suite and Meta Business Manager for streamlined social media management.
• Set up Meta Pixel and Conversion API for precise audience tracking and retargeting.
• Navigate Meta Ads Manager to structure and analyze campaign performance effectively.
• Develop and execute Meta Lead Generation campaigns using custom audiences for retargeting.
• Create and optimize Facebook and Instagram shops, and launch dynamic retargeting campaigns with Meta Catalog Sales+.
• Learn the best practices for Campaign Budget Advantage+ and maximizing ad spend efficiency.

Requirements

• This course is designed with beginners in mind and comes with a comprehensive glossary to help you understand all the key terms.
• No Prior Experience Needed: This course is perfect for beginners. No prior knowledge of remarketing or digital advertising is required.
• Gmail Account: For Google advertising services, you will need a Gmail account (Google account).
• Facebook Login: For Meta (Facebook) advertising services, you will need a Facebook login (Facebook ID).
• Device Requirements: While the course can be watched on all devices, managing and setting up advertising campaigns is more comfortable on a desktop or laptop.
• Internet Connection: A stable internet connection is required to access course materials and perform practical tasks.
• By ensuring you have these basic requirements, you can fully engage with the course and maximize your learning experience.

Target audience

• This course is designed to cater to a wide range of learners, ensuring that everyone from complete beginners to seasoned professionals can benefit. Below are the intended target groups who will find this course highly valuable:
• New to Digital Marketing: Individuals with no prior experience in digital marketing or remarketing who want to gain foundational knowledge.
• Curiosity Learners: Those curious about how digital marketing works and want to explore it as a potential career path or hobby.
• Marketing Students: University and college students studying marketing, business, or related fields looking to supplement their academic learning with practical skills.
• High School Students: Young learners interested in exploring digital marketing as a future career option.
• Marketing Professionals: Current marketers who want to expand their skill set to include remarketing strategies and advanced digital advertising techniques.
• Small Business Owners: Entrepreneurs and small business owners who want to understand how to leverage remarketing to boost their business visibility and sales.
• Freelancers: Independent marketers and consultants looking to offer remarketing services to their clients.
• Startup Founders: Individuals starting their own businesses who need to understand effective marketing strategies to promote their products or services.
• E-Commerce Store Owners: Online store owners aiming to increase their sales through effective remarketing campaigns.
• Professionals Seeking a New Career: Individuals from other industries looking to switch to a career in digital marketing.
• Job Seekers: Unemployed individuals looking to gain new skills that are highly in demand in the job market.
• Continuous Learners: Individuals who have a passion for learning new skills and staying updated with the latest trends in digital marketing and technology.
• Retirees: Retired individuals looking to learn something new and possibly start a new venture or freelance career.
• Tech Savvy Individuals: Those who have an interest in technology and want to understand how digital advertising works in conjunction with various tech platforms.
• Developers and IT Professionals: Tech professionals looking to expand their knowledge into the marketing domain.
• Bloggers and Influencers: Individuals who create content online and want to learn how to effectively remarket their content to grow their audience.
• Video Content Creators: YouTubers and other video content creators looking to increase their viewership and engagement through targeted ads.
• Digital Marketing Agencies: Owners and employees of digital marketing agencies looking to enhance their service offerings with advanced remarketing strategies.
• Sales Teams: Sales professionals who want to understand how remarketing can be used to generate leads and nurture prospects through the sales funnel.
• Hobbyists: Individuals who enjoy learning new things for personal growth and satisfaction, exploring the realm of digital marketing out of interest.
• By catering to such a diverse range of learners, this course ensures that everyone, regardless of their background or experience level, can find value and practical knowledge to apply in their personal or professional lives.