Mastering Marketing: Strategies for Small Business Success

All-In-One Course to Master Marketing: Building a Successful Brand

Created by: Nour Boustani
Branding & Marketing Strategist

What Will I Learn?

• You will have a clear blueprint to follow to market your small business from the ground up.
• You will have a clear understanding of how to research your market and stand out from the competition.
• You will learn how to create products that attract customers' attention and drive word of mouth.
• You will have a clear understanding of how to position your brand to attract the right customer.
• You will have a clear understanding of how to develop a marketing pitch that sells.
• You will have a clear understanding of how to capture your product and social media photography, design your logo, marketing materials, and your packaging.
• You will learn how to sell your product through the power of branding and visual perception.
• You will learn how to effectively use social media advertising to drive customers to your brick-and-mortar and online stores.
• You will learn how to plan for your marketing automated systems and funnels.
• You will learn how to optimize your Ads and landing pages for conversions and ultimate sales.
• You will learn how to position your brand as an authority brand and transform it from a commodity business to a premium, value-oriented brand.

Requirements

• Before you purchase this course, please read the course description and watch the free preview videos. Ensure that this content is what you are looking for; if not, you still have 30 days to refund your money!
• This course will NOT be talking about how to create a social media page, google analytics, or dive deep into a specific tool. There are a lot of other great tutorials that cover those subjects, in this course, we will be focusing on the CORE FUNDAMENTALS of marketing profitable and lasting brands that deliver value to the market, without these fundamentals we won't be able to create a healthy branding message no matter how hard we try!
• This course will talk about marketing for small businesses with a physical product.
• If you are an entrepreneur or a small business marketer, this course will include all the knowledge you need to market a brand from scratch, don't confuse yourself with different materials! Please focus on the class content, study them carefully, once you understand all the aspects of this course, then you can move toward other materials.
• The course is packed with visuals and examples, a lot to cover in 170 mins, so you need to be 100% in focus, no multitasking! Make sure to grab a notebook and a cup of a drink that you desire.
• This course will be talking about different aspects of creating successful brands such as business fundamentals, consumers' behaviors, and visual communication, so please keep an open mind, if there is something that you can not understand, you are more than welcome to leave me a message.
• This course includes English subtitles.

Target audience

• Entrepreneurs are starting new small businesses, their primary focus on building a successful brand that acquires customers' loyalty.
• Entrepreneurs are struggling with marketing their small business and looking for a simple strategic and systematic approach to boost their brand.
• Small business owners want to transform from non-brand or product-oriented business into a recognized brand.
• Marketing, sales consultants, and professionals seek a better understanding of consumer behavior and visual communication.
• Visual designers seek a better understanding of the relationship between business, marketing, and design.
• Not for someone looking to make a quick buck in a short time.
• Not for someone looking for quick tips on how to rank first on search engine.
• Not for someone looking for quick tips on how to increase social media following massively.