Mastering Customer Data Platform-CDP for Business Operation

Mastering Customer Data Platforms (CDPs) for Marketing, Sales, and Customer Service

Created by: Dien Pham
Chief Data Officer, Enterprise Architect, IT Experts

Created by: Cu Dinh Tien
Vice Director of IT, Banking/Finance, Software Architect

Created by: Quan Pham
IT expert - Data specialist for banking industry

Created by: Educonnhub
Offering premium courses crafted by top experts

What Will I Learn?

• The fundamentals of Customer Data Management (CDM) and its role in CDP implementations
• Various methods for collecting and managing customer data
• Architecture of Customer Data Platform, along with its core capabilities: Data ingestion, profile unification, segmentation, prediction & customer activation
• Strategies for segmentation and prediction within CDPs to personalize customer experiences and drive business impact
• Planning and executing CDP implementations to meet organizational objectives
• Leveraging CDPs for marketing, sales, and customer service operations, including the use of MarTech and SalesTech tools, key metrics, and factors for success
• Case studies: the application of CDPs in delivering quality customer experiences, maximizing customer engagement, and optimizing business performance

Requirements

• Basic Understanding of Marketing, Sales, and Customer Service
• Knowledge of Data Management Principles
• Openness to Learning

Target audience

• Marketing Professionals
• Sales Professionals
• Customer Service Representatives
• Business Owners