Master Your Personal Brand Like a Marketing Pro

It’s a (personal) brand new world—starring you! Harness the secrets of the most powerful brands to advance your career.

Created by: Randi Zuckerberg
Best-selling author, radio host, and media entrepreneur

What Will I Learn?

• Create and refine your own personal brand identity and voice
• Identify the platform that most allows you to shine and tailor your strategy to match
• Advance your career by turning your personal brand into a business asset for your current job
• Increase your visibility with the same tools used by brand and marketing professionals
• Explore the exciting world that opens to you when you have a strong, unique personal brand
• Arm yourself with best practices to avoid the pitfalls of public visibility

Requirements

• Openness to seeing yourself and being seen in new ways
• Readiness to take advantage of the opportunities that online visibility can open up
• Very basic tech skills: we’ll be utilizing not only social media tools but also other offline platforms for personal brand building

Target audience

• Career starters looking to accelerate their advancement
• Seasoned professionals working to build industry-wide respect
• Anyone seeking to achieve an ambitious personal goal
• Career changers and pivoters hoping to open up new pathways
• Anyone who feels they are ready for a second chapter of their career. Or a third. Fourth. Tenth?