Master the Basics: Small Business Branding Fundamentals

Branding Basics: Step-by-step Guide for Building an Affordable and Effective Brand

Created by: Nour Boustani
Branding & Marketing Strategist

What Will I Learn?

• You will have a clear blueprint to follow to create your successful brand, which serves a specific target audience.
• You will have a solid understanding of consumers' psychology and desires.
• You will be able to create a brand with value, mission, purpose, and personality to bring more benefits to your customers and gain their loyalty.
• You will be able to communicate your products and services visually.
• You will learn how successful corporations use bold strategies and positioning to stand out from the competition.

Requirements

• Before you purchase this course, please read the course description and watch the free preview videos. Ensure that this content is what you are looking for; if not, you still have 30 days to refund your money!
• This course is an introductory course for how to start and construct a successful small business brand, if you are looking for more advanced tactics on marketing and branding please check my marketing for small businesses for small businesses course
• This course will NOT be talking about personal branding or branding for freelancers.
• This course will NOT be talking about creating a social media page, google analytics, or quick tips and tricks on how to sell. There are a lot of other great tutorials that cover those subjects, in this course, we will be focusing on the CORE FUNDAMENTALS of building long and lasting brands that deliver value to the market, without these fundamentals we won't be able to create a healthy branding message no matter how hard we try!
• This course will talk about branding for small businesses with a physical product.
• If you are an entrepreneur or a small business owner, this course will include all the knowledge you need to start a strong brand from scratch, don't confuse yourself with different materials! Focus on the class content, study them carefully, once you understand all the aspects of this course, then you can move toward other materials.
• The course is packed with visuals and examples, a lot to cover in 120 mins, so you need to be 100% in focus, no multitasking! Make sure to grab a notebook and a cup of a drink that you desire.
• This course will be talking about different aspects of creating successful brands such as business, marketing, consumers behaviors and visual communication, so please keep an open mind, if there is something that you can not understand, you are more than welcome to leave me a message.
• This course includes complete English subtitles.

Target audience

• Entrepreneurs are starting new small business their primary focus on building a successful brand that acquires customers loyalty.
• Small business owners want to transform from non-brand or product-oriented business into a recognized brand.
• Marketing, sales consultants, and professionals seek a better understanding of consumer behavior and visual communication.
• Visual designers seek a better understanding of the relationship between business, marketing, and design.