Master Pricing: Balance Profit and Customer Retention

Strategic pricing: proven win-win strategies for you and your customers

Created by: Chris Croft
Management Trainer, Speaker, Author

Created by: CRFT Productions
Creative Resources For Training

What Will I Learn?

• How to massively increasing your profit overnight by maximising your price
• Discover how to sell and negotiate without eroding your margins
• Overcome concerns about losing business or seeming expensive
• Learn how to adapt pricing when starting out or handling repeat business
• Develop strategies to justify and explain your prices confidently to customers
• Learn techniques like competitor-based and demand-based pricing strategies

Requirements

• No previous equipment or experience is needed
• Having some examples in mind of products you need to price would be helpful
• A pen and paper might be useful at times
• A willingness to learn is essential!

Target audience

• Small business owners looking to optimize their pricing strategy
• Freelancers wanting to increase their income without losing clients
• Entrepreneurs launching new products or services
• Sales professionals aiming to boost their pricing skills
• Established businesses seeking to improve customer retention
• Marketing managers responsible for pricing decisions and strategies