Master Pardot Lightning in 5 hours

Complete Pardot 2024 Salesforce course : Learning Marketing Cloud Account Engagement Summer '24 Release SFDC updated

Created by: Badr Zahrane
Salesforce CPQ & Pardot Consultant

What Will I Learn?

• Implement Account Engagement: Effectively set up and deploy Salesforce Marketing Cloud Account Engagement (Pardot)
• Create High-Converting Landing Pages: Develop landing pages that captivate and convert your target audience effortlessly.
• Unleash Marketing Automation Techniques: Harness automation rules, completion actions, and page actions to streamline marketing processes.
• Craft Compelling Email Communication: Design engaging email templates and ensure optimal deliverability for successful campaigns.
• Personalize Customer Experiences: Implement dynamic content to provide personalized experiences and drive engagement.
• Generate Quality Leads Strategically: Learn to build and manage segmented lists, driving precise lead generation.
• Effortlessly Sync User Data: Seamlessly manage user synchronization between Salesforce and Account Engagement for enhanced efficiency.
• Analyze Engagement Data Like a Pro: Utilize engagement history features and reporting tools to gain actionable insights and make data-driven decisions.

Requirements

• No prior Pardot access required; we'll guide you through creating a Developer Org for hands-on experience.
• Basic familiarity with Salesforce concepts will be helpful but not mandatory.

Target audience

• Beginners: If you're new to Pardot or marketing automation, this course offers a solid foundation. You'll start with the essentials and progressively advance.
• Marketing Professionals: For those looking to enhance their skills, this course will empower you to wield Pardot's full potential, from engagement programs, email templates, Dynamic Content to segmentations.
• Salesforce Users: If you're familiar with Salesforce and want to extend your prowess to Pardot, this course bridges the gap seamlessly.
• Freelancers & Consultants: Elevate your value by mastering Pardot, making you an asset to clients seeking to optimize their marketing automation.
• Entrepreneurs: If you're running a business, learn how to automate marketing efforts, target the right audience, and enhance customer experiences.
• Sales Teams: Discover how Pardot can supercharge lead nurturing, empowering your sales teams to close deals more effectively.