Master Course in Internet Marketing and Network Marketing

Internet Marketing, Network Marketing, Digital Marketing, MLM, PPC, SEO, SEM, Social Media Marketing, Lead generation

Created by: Dr. José Prabhu J
Researcher, Professor and Subject Matter Expert

What Will I Learn?

• Understand the role of the internet in modern marketing practices.
• Grasp foundational concepts of online advertising, branding, and customer engagement.
• Learn techniques to improve website visibility through organic search results (SEO).
• Gain proficiency in crafting and managing effective paid online advertising campaigns (PPC and SEM).
• Develop skills to create compelling and shareable content across digital platforms.
• Learn strategies to leverage email campaigns and social media for generating leads and building customer relationships.
• Acquire a foundational understanding of network marketing principles and structures.
• Explore various strategies for successful network marketing, including prospecting and relationship-building techniques.
• Learn techniques to recruit, train, and motivate a high-performing network marketing team.
• Explore advanced integration strategies, combining online and offline approaches, to maximize network marketing success.

Requirements

• Basic skills of digital marketing and network marketing ideas

Target audience

• All UG and PG Business, Marketing and IT students
• Interested students to learn about the concepts of Internet Marketing and Network Marketing