Master Class in Managing Distribution Channels in Sales

Complete guide applicable to Managing Distribution Channels in sales with flows, types, methods and components

Created by: Human and Emotion: CHRMI
E Learning, Consulting, Leadership Development

What Will I Learn?

• You will learn the key factors in Managing Distribution Channels. Distribution Channel its introduction, Role of channels of distribution, and Marketing flows
• You will also get to know about the Key Issues in Determining Channel Requirement and Channel Choice.
• Learn Choice. Channel Option – In Consumer good market and Channel Option – In business good market
• Learn Channel Decision, Market Coverage and Channels of Distribution.
• You will be able to learn about the Middlemen and Intermediaries with Marketing Middlemen, Middlemen in Distribution and Evaluation of Marketing Intermediaries
• You will also get to know in details about the Wholesaler and their services and Retailers and their roles as well.
• Learn about Channel Conflict. With this we are going to know about Introduction to Channel Conflict
• Types of Channel Conflict and Causes of Channel Conflict. We will also discuss about Managing Channel Conflict as well
• Learn about Distribution Channel in Direct Marketing Method. Under this we are going to discuss about the Direct Marketing Methods
• Learn Integrated Direct Marketing. Advantages Of Direct Marketing and Disadvantages of Direct Marketing
• You will get to know about Physical Distribution its introduction, Types of Distribution Function
• Learn 11 Components of Physical Distribution and Total System Approach to Physical Distribution.
• Importance of Physical Distribution, Physical Distribution Element, Tightening the Chain up to Customer and Decision Areas in Physical Distribution
• Learn about Order Processing, Inventory Control, Standard in Inventory Control and Just in Time Inventory Control.
• You will get to know about Warehousing System or Storage, Packaging and Material Handling System, Transportation System and Speedy Distribution of Goods.
• You will also get to know about the Distribution Management. Under this we will discuss about its Introduction
• Learn Number of Distribution Channel and Different Distribution Channel
• Learn Overview about participants in distribution channels, Logistics and Marketing Management, Functions of a Distribution Channel and Benefits
• We will also learn and discuss about the Channel Power and its Introduction to Channel Power and Types of Channel Power
• Learn Reward Power, Coercive Power, Legitimate Power, Referent Power and Expert Power.

Requirements

• You should have an interest in Managing Distribution Channels.
• An interest in Distribution Channels and its intermediaries. Channel Choice and Channel options for both the customer goods and business goods.
• Have an interest in understanding the Direct Marketing Method and Integrated Direct Marketing. Channel Conflicts and its management.

Target audience

• Professionals with Managing Distribution Channel, Middlemen and intermediaries’ knowledge who wants to see themselves well established in the supply chain management field.
• New professionals who are looking to see them successful in the top most positions in the distribution and supply chain department.
• Existing executive board directors, managing directors who is looking to get more engagement and innovation from their teams and organizations