Marketing Tips for Group and Team Programs

Practical, actionable strategies to increase enrollment for your workshop, teleclass, webinar, group & team coaching.

Created by: Jennifer Britton
Author, Head Coach and Trainer at Potentials Realized

What Will I Learn?

• Create a marketing plan for an upcoming workshop, retreat, or teleclass
• Identify key needs and preferences of clients/participants attending the program
• Understand marketing foundations such as the 5 Ps
• Communicate the benefits of your group or team program
• Identify the pros and cons of several of the standard marketing vehicles for group/team programs - speaking, blogging, social media, networks
• Determine which promotional strategies will be most effective for your program
• Identify and schedule your promotional strategies
• Identify your strengths as a marketer/business owner, along with the areas you are passionate about, and how that interfaces with your client needs
• Complete more than a dozen worksheets which will support you in creating a plan and strategy for marketing your next workshop, retreat, webinar, group or team coaching program.
• Identify immediate, medium and long term opportunities available to you for marketing and promoting your programs

Requirements

• Have a group or team program which they want to market, designed or in the planning stages
• Have access to the internet and a computer
• It can be benefical (but is not mandatory) to complete part 1 of the Tips for Your Group and Team Programs which focuses in on design and implementation issues for workshops, retreats, team and group programs.
• Be ready to get into action with marketing and promotion! Marketing is about execution so you will be more successful if you are ready, and willing, to take action consistently

Target audience

• Marketing tips are applicable to those running workshops, retreats, teleclasses, and/or group coaching and team coaching
• The program is geared for coaches, trainers and other professionals who are marketing and promoting group or team programs
• This program does not cover design or implementations tips which is covered in my Tips for Your Group and Team Programs Course
• This program is geared for people who are ready to explore for themselves the strategies and actions that will work best for themselves and their clients.
• This program is NOT for those expecting a quick fix, "silver bullet" or blueprint for filling every one of their programs.
• This program is geared for those ready, and excited, about learning, getting into action, testing, tracking and tweaking their marketing activities.