Marketing Strategies of Consumer Brands (FMCG/CPG)

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Last updated on December 22, 2024 1:01 am
Marketing Strategies of Consumer Brands  (FMCG/CPG)
Marketing Strategies of Consumer Brands (FMCG/CPG)

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Marketing Strategies of Consumer Brands (FMCG/CPG)

★★★★★
$89.99  in stock
Udemy.com
as of December 22, 2024 1:01 am

Essential learning for aspiring Brand Managers

Created by: FMCG Academy
Practical Knowledge @Speed
Rating:4.54 (2131reviews)     3778students enrolled

What Will I Learn?

  • Understand the 4 common, Practical Marketing Strategies applied by FMCG/CPG brands
  • Appreciate how execution varies across the 4 marketing strategies
  • Map out competitor strategies using Execution variables
  • Execution frameworks that work in the FMCG / CPG industry

Requirements

  • Basic understanding of the consumer product business, specially FMCG
  • An understanding of basic mathematics and finance
  • Some experience working in Marketing or Sales for a FMCG brand

Target audience

  • Students and Young Professionals looking to pursue a career in FMCG marketing
  • Aspiring Brand Managers
  • Management and Strategy Consultants that advise the FMCG / CPG industry
  • Business Owners and Managers who sell any kind of consumer product
  • Finance, manufacturing, supply chain and human resource professionals who want to understand how and why marketing strategies are created and executed
  • Anyone who wants to understand the Practical side of Marketing Strategies in a consumer business

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