Marketing Management Mastery: Modern Approaches Unveiled

Revolutionize Your Marketing Approach: Mastering Strategies, Tactics, and Case Studies for Unparalleled Success

Created by: EDUCBA Bridging the Gap
Learn real world skills online

What Will I Learn?

• Course overview and vision. Introduction to the marketing universe. Definition of key concepts.
• Historical overview of marketing practice and thought. Exploration of marketing orientation. Dominant schools of marketing thought.
• Marketing Mix: Understanding the traditional and digital marketing mix. Importance of the marketing mix in strategy.
• Marketing Environment: Introduction to the marketing environment. Analysis of micro and macro environments. Environmental scanning.
• Marketing Research and Segmentation: In-depth exploration of marketing research. Comprehensive study of market segmentation. Strategies for selecting target
• Marketing Planning: Importance of marketing planning. Step-by-step guide to creating a marketing plan.
• Marketing Types: Overview of different marketing types. Understanding various marketing strategies.
• Marketing Strategy: Crafting an effective marketing strategy. Strategic marketing concepts and their applications.
• Marketing Plan: Introduction to the marketing plan. Setting objectives and situational analysis. Strategic elements: product, price, promotion, distribution
• Business Re-Engineering Systems: Introduction to business re-engineering systems. Ethos overview and strategic evaluation. Methodologies, techniques
• Marketing Case Studies: Real-world applications through case studies. Analysis of marketing initiatives, audits, and strategies. Evaluation, course correction

Requirements

• Basic understanding of business concepts.
• Familiarity with fundamental marketing terms and principles is recommended but not mandatory.
• Proficiency in basic communication skills and a keen interest in marketing strategies.
• This course is designed to accommodate participants with varying levels of marketing knowledge, making it accessible to beginners while providing valuable insights for those with some prior background in business or marketing.

Target audience

• Entrepreneurs: If you have a business and you want to grow your business to its next level, you need to learn marketing. That’s why this Marketing certification course is so very important. As an entrepreneur, just do this course on marketing and you may not need to do anything on marketing shortly. This course is practical and designed in such a way that one can apply it in real-life scenarios.
• Professionals: If you’re in marketing or want to be a marketer, this course can change your life. Just take one module at a time, go through them, and practice as you complete each module. And then apply what you learn in a real-life scenario and you would be good to go.
• Students: This Marketing certification is perfect for those who would like to take up marketing as their profession. And even if you have done your graduation in any other domain and you want to pursue marketing as your career, this course will help you get your foundation right.
• Marketing professionals seeking to enhance their strategic skills.
• Business students and recent graduates interested in marketing strategy.
• Entrepreneurs and business owners aiming to strengthen their marketing approach.
• Professionals from related fields looking to diversify their skill set.
• Anyone with a keen interest in understanding and mastering marketing strategies.
• This course caters to a diverse audience, offering a comprehensive exploration of marketing concepts and strategies suitable for both novices and individuals with some prior experience in the field.