Mailerlite for beginners

Email marketing made easy

Created by: Barb Drozdowich
Technical Trainer, Book Blogger and Published Author

What Will I Learn?

• Understand why to have a mailing list
• Understand why to send out newsletters to subscribers
• Understand all the best practices and legalities around the topic of communicating by email
• Add subscribers to lists one at a time or by importing from another location
• Learn to set up an email opt-in confirmation and welcome email
• Create subscriber groups and segments
• Take advantage of all the Admin functions Mailerlite offers to make your life easier
• Learn to navigate Mailerlite like a pro
• Harness the power of science to supercharge your newsletters
• Learn to create 4 different types of newsletters and capture the attention of subscribers
• Learn to create popup subscription forms that look professional and convert
• Learn to create custom landing pages that attract subscribers to join
• Learn to connect your website or blog to Mailerlite for seamless addition of subscribers
• Create powerful and free email automation emails
• Learn how automated emails can engage and retain your subscribers
• Learn to read the reports and understand how to connect with your readers

Requirements

• You need a computer (PC or Mac) and a desire to send a newsletter
• No need for a Mailerlite account as that set up is part of the course

Target audience

• Anyone wanting to use email marketing to grow a business or hobby
• Anyone wanting to grow a following online and grow their email list
• This course is perfect for those who struggle a bit with technology and like to be shown how to use new programs