Logo Design for Business Owners – Your Step-by-step Guide

Learn how to design a successful logo and create it with easy-to-follow Adobe Illustrator tutorials.

Created by: Lauren Casgren
Branding Expert

What Will I Learn?

• Understand the fundamentals of good logo design
• Define your brand to stand out from your competitors
• Create a unique logo that perfectly fits your brand
• Define your target audience and create a customer persona
• Communicate your values to connect with your customers
• Learn about color psychology and typography to choose the right combination for your logo
• Learn to think like a designer
• Create a mood board to guide your brand's visual identity
• Learn Adobe Illustrator basics to create your logo

Requirements

• Adobe Illustrator CS4 or above. You can dowload a free trial from Adobe.
• PC or Mac computer

Target audience

• Business owners and entrepreneurs who want to create a logo for their brand
• Business owners who would like to refine their branding to stand out in their market