Learn Product Marketing: Go-To-Market Strategy with Projects
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- At udemy.com you can purchase Learn Product Marketing: Go-To-Market Strategy with Projects for only $14.00
- The lowest price of Learn Product Marketing: Go-To-Market Strategy with Projects was obtained on December 14, 2024 1:29 pm.
Original price was: $59.99.$10.00Current price is: $10.00.
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Learn Product Marketing: Go-To-Market Strategy with Projects
Original price was: $59.99.$10.00Current price is: $10.00.
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Learn Product Marketing: Go-To-Market Strategy with Projects
★★★★★
$14.00 in stock
Udemy.com
as of December 14, 2024 1:29 pm
GTM strategy crash course: become an effective product marketing manager (PMM) with examples, templates and frameworks.
Created by:
Jacob Coccari
Instructor at Beehive Learning
Instructor at Beehive Learning
Created by:
Audrey Chen
Instructor at Udemy
Instructor at Udemy
Rating:4.39 (177reviews)
933students enrolled
What Will I Learn?
- How to effectively execute a go-to-market strategy for a product launch as a product marketer
- Understand the 4P’s (Product, Price, Placement, Promotion) of the Marketing Mix
- Frameworks, tools, and resources for market and customer research, collaborating with cross-functional teams, brainstorming KPIs, and launching a product
- How to create powerful customer segmentations and customer personas
- Learn how to credibly assess the competitive landscape and competitive positioning with frameworks, including SWOT and Porter’s Five Forces
- How to get quality decision maker survey data: leveraging question types/formats for the right topics (including awareness, satisfaction, and NPS)
- How to write your own compelling Unique Selling Proposition (USP) & Product Value Proposition
- Guided exercises to 1) utilizing Google Sheets, 2) analyzing survey data for competitive positioning, 3) prioritizing customers, and 4) analyzing PMM metrics
- Understand organic, paid, digital, and traditional marketing channels and how to tactically leverage the right one at each step of the marketing funnel
- Learn how to partner with sales at each step of the marketing funnel and about common attribution models
- Build a successful content marketing campaign and pricing strategy
- Evaluate launch success with metrics (incl. revenue, churn, CAC & LTV) and product analysis & testing (incl. funnel analysis, cohort analysis & A/B testing)
Requirements
- None
Target audience
- Product marketers
- Business owners looking to launch products successfully
- Seasoned marketing professionals wanting to hone their skill set
- Students curious to learn more about product marketing
- Entry level product marketers who want to learn foundational skills
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