Learn ChatGPT for Marketing in 2024: Complete Guide

[Updated] Practical ChatGPT Udemy Tutorial: Prompts, ChatGPT Marketing, AI Content Creation, Gen AI Tools | Unofficial

Created by: Leo Pavlovsky
AI Product Manager in R&D | Educating 14k+ Students

What Will I Learn?

• PROMPT ENGINEERING: you'll professionally communicate with ChatGPT
• AI MARKET RESEARCH: you'll effectively conduct micro and macro market research and audience segmentation using AI
• CHAT GPT FOR MARKETING STRATEGY: utilize ChatGPT for rapid marketing strategy development and idea generation
• CUSTOMIZE CHATGPT: you'll create your own strategy Custom GPT, and custom instructions
• CHAT GPT FOR CONTENT STRATEGY: you'll develop content mix, style, and short-form copywriting techniques
• CHAT GPT FOR IDEA GENERATION: techniques for integrating ChatGPT into your marketing strategies and optimizing performance
• CONTENT REPURPOSING: Adapt content to different media and placements. Video to text, long text to short text, etc.
• CHATGPT FOR CONTENT CREATION: ChatGPT and GPT-4 for content creation
• AI TEXT GENERATION: Improve your copywriting skills using ChatGPT with practical use cases, dos and don'ts, and matching tone of voice
• TRIED AND TRUE TOOLS FOR GPT: Discover and use GPT-based tools to optimize your marketing performance and resources

Requirements

• A basic knowledge in marketing and content marketing is desired but not mandatory
• Having a ChatGPT account (GPT Plus will be beneficial, but not mandatory)
• Knowing what is ChatGPT and being familiar with its interface
• Google Chrome browser installed

Target audience

• Everyone who communicates a product or service to public and wants to become better at doing so with the help of Generative AI
• Overworked marketers looking to optimize content creation
• Business professionals interested in exploring the potential of Generative AI and GPT-4 content marketing
• Small business owners who want to optimize their resources and improve their content marketing performance.
• Freelancers and agency professionals seeking to enhance their marketing services with ChatGPT and GPT-4 technology
• Content creators aiming to improve their skills and use ChatGPT for engaging and unique content
• Modern digital marketing specialists who need to catch up with the latest trends and technologies in content marketing.
• Social media managers balancing the need for engaging content with the need for quick production and volume.
• Entrepreneurs and startupers seeking rapid marketing strategies with limited resources
• Non-technical marketers wanting to incorporate AI tools into building their personal brand