Introduction to Programmatic Advertising – Digital Marketing

Learn the inner workings of a massive digital industry - How advertisers use programmatic to execute their digital buys

Created by: Ben Silverstein
Digital Advertising Professional & Entrepreneur in NYC

What Will I Learn?

• Learn what programmatic advertising is from a 10,000 foot view
• Get introduced to all the players in the programmatic advertising space
• Understand advertising strategy and how programmatic fits in
• Digital marketing processes and how programmatic changed that
• What is Header Bidding vs. Waterfalls and why is it important?
• Learn from an industry expert
• What is Programmatic Advertising & RTB (Real Time Bidding)?
• Make smarter decisions about your digital advertising efforts
• Advance your career with a deeper understanding of the digital advertising industry
• An understanding of the complex way digital advertising companies work together
• Join over 7,000 students in 130 countries who have taken these courses
• Be able to clearly and confidently present ideas to clients and co-workers

Requirements

• Baseline knowledge of the digital marketing space
• Understanding that programmatic advertising is a way to buy and sell digital ads
• Come to the course ready to learn

Target audience

• Digital advertising professionals
• Anyone with a background in social media looking to expand to other digital advertising
• Broadcast media professionals looking to learn about digital advertising
• TV professionals and sales people looking to learn about digital
• Digital marketing students looking to expand their knowledge of the space