Introduction to Modern Marketing Analytics

Master the fundamentals of marketing analytics and start measuring the impact of your marketing efforts like a PRO!

Created by: Stephen Tracy
Award Winning Data Scientist, Storyteller, & Entrepreneur

What Will I Learn?

• How to choose meaningful metrics
• How to measure the impact of your marketing efforts
• How to test and optimize marketing activation
• How to develop a data strategy
• What are the different types of marketing measurement
• How to choose the right tools
• How to measure the ROI of your marketing efforts
• How to create a visual map of a campaign plan for more effective measurement planning

Requirements

• Some experience in digital marketing will be useful
• Basic skills in Excel will also help, but not required

Target audience

• Entrepreneurs
• Marketing executives or managers
• Brand executives or managers
• Product owners
• PR and communications professionals
• Students planning to enter the marketing or data analytics field
• Anyone involved in marketing or communications!