Introduction to Mass Communications.

Basics of Mass Communications.

Created by: Jehanzaib Gondal
PR & Communication Practitioner.

What Will I Learn?

• Basics of Communication and Media.
• Introduction to Communication, Interpersonal Communication, Group Communication, Mass communications and Social Media platforms.
• Identify elements of the basic communication model.
• Differentiate between encoding and decoding.
• Apply the model to the real world of communication.
• Recognize examples of “noise” that can interfere with communication.
• Differentiate between micro-level and macro-level discussions of mass communications.
• Compare the differences and similarities of the development of each medium
• Compare the effect each medium has on the individual and society.
• Differentiate between the strengths and weaknesses of each medium.

Requirements

• Anyone who is Media Literate and want to peruse their career as a Journalist, PR Practitioner, and Communication Practitioner. This course provides an introductory overview of mass communications as it affects the culture of individuals and society. This course includes discussions of the Communication Process, traditional, non-traditional, Electronic, and Digital media as well as an introduction to mass communication components. Discussions of current trends and developments are also included.

Target audience

• Anyone who is interested in Media and Mass communication.