Introduction to Luxury Brand Management
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- The lowest price of Introduction to Luxury Brand Management was obtained on December 15, 2024 4:55 am.
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Introduction to Luxury Brand Management
Original price was: $44.99.$12.00Current price is: $12.00.
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Introduction to Luxury Brand Management
★★★★★
$44.99
in stock
Udemy.com
as of December 15, 2024 4:55 am
Fundamentals of Luxury Branding, Marketing Mix, Consumer Bahavior and Consumer Trends
Created by:
Dagmara Riva
Marketing Manager
Marketing Manager
Rating:4.34 (140reviews)
432students enrolled
What Will I Learn?
- Understand what is a luxury brand and how it is different from a mass brand
- Know 5 types of luxury brands consumers
- Define 7P of Marketing Mix and how luxury brands adapt to them
- Name core trends influencing luxury industry and their consequences for luxury brands
- Name core luxury brands in fashion, cosmetics and other industries
- Give real-live examples from the luxury industry to all of the above points
Requirements
- No particular experience/knowledge is needed to take this coourse. Basic marketing knowledge wil be helpful but is not a must.
Target audience
- People passionate about premium and luxury brands
- People planning to set up their own premium/luxury brand
- People interested in new consumer trends
- Management students and graduates (including those considering career in premium/luxury sector)
- Fashion and design students/designers wanting to broaden their marketing knowledge
- Marketing specialists
- Medium-level managers
- Brand/Marketing managers looking for inspiration about brand&marketing strategies
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