How to Start a Successful Corporate Videography Business

A complete guide to get you started from from zero to hero in this business

Created by: Frederick Phua
Video-preneur who has succeeded in the business

What Will I Learn?

• Set up a corporate video production business, either as a sole-proprietorship or limited liability company.
• Know where the money is, by identifying the types of video companies hire videographers for.
• Build a strong online and offline presence to connect with your customers.
• Use social media marketing platforms to promote your services.
• Find customers by using proven online and offline prospecting methods.
• Prepare and conduct a successful client meeting.
• Build a creative brief.
• Handle enquiries, tackle common questions, objections, and rejections professionally.
• Understand the concept of perceived value and how it affects price perception.
• Price your services based on the value you offer (and why you should never go cheap).
• Avoid deals that are not worth pursuing.
• Draft a Statement of Work (SOW) and the terms and conditions to protect your business.
• Build an agile business operation geared towards long term growth.

Requirements

• Basic videography skills

Target audience

• Anyone who plans to start a business in corporate video production or to earn side income by making video for businesses.