How to Price Consumer Products (FMCG/CPG)?

Learn how to Price Consumer Goods and understand the Financial impact of your decisions. Includes advanced templates.

Created by: FMCG Academy
Practical Knowledge @Speed

What Will I Learn?

• Create and document a winning Pricing Strategy for Consumer Products
• Have a sound understanding of the 6 key factors that influence a Consumer Pricing Strategy
• Understand how key elements of the Pricing Strategy impact a Product P&L

Requirements

• Simple Mathematics
• Basic Marketing Principles

Target audience

• Students and Professionals who aspire to or already work in marketing, brand management, category management or sales with a consumer product organisation
• Start ups, business owners and managers who sell any kind of consumer products
• Finance, Operations & Supply Chain professionals who want to understand a how marketing arrive at and implement a Price Strategy
• Experienced professionals looking to revisit fundamentals and implement new Pricing methodologies and processes in a consumer product organisation