How to Price Consumer Products (FMCG/CPG)?
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How to Price Consumer Products (FMCG/CPG)?
★★★★★
$10.00 in stock
Udemy.com
as of December 15, 2025 2:13 pm
Learn how to Price Consumer Goods and understand the Financial impact of your decisions. Includes advanced templates.
Created by:
FMCG Academy
Practical Knowledge @Speed
Practical Knowledge @Speed
Rating:4.53 (6368reviews)
11183students enrolled
What Will I Learn?
- Create and document a winning Pricing Strategy for Consumer Products
- Have a sound understanding of the 6 key factors that influence a Consumer Pricing Strategy
- Understand how key elements of the Pricing Strategy impact a Product P&L
Requirements
- Simple Mathematics
- Basic Marketing Principles
Target audience
- Students and Professionals who aspire to or already work in marketing, brand management, category management or sales with a consumer product organisation
- Start ups, business owners and managers who sell any kind of consumer products
- Finance, Operations & Supply Chain professionals who want to understand a how marketing arrive at and implement a Price Strategy
- Experienced professionals looking to revisit fundamentals and implement new Pricing methodologies and processes in a consumer product organisation
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