How to plan an Event or Festival – Masterclass

Large-Scale Event Masterclass

Created by: Jimmy K
Music Industry Veteran, Large-Scale Event Pro

What Will I Learn?

• Large-Scale Event Masterclass that will teach you how to produce "The Big Event", so you can utilize the skills learned for any kind or size event.
• The difference between festivals and events.
• What kind of time frames are involved in the planning stages?
• Attracting the right kind of sponsors for your event.
• How to plan an effective and winning sponsorship strategy.
• The elements of sponsorship proposals.
• How to deal with sponsors to keep them year after year.
• Why buying entertainment is different from buying a couch.
• Who are the people involved in the process?
• What you need to know about sending an "offer" to prevent you from having major issues.
• When it is appropriate to send an offer.
• Why artist riders are so important to the overall process.
• How to spot potential issues in artist riders.
• How you can utilize the Event Master Plan to plan any kind of or any size event or festival.
• How to use the Event Master Plan in your daily planning life and how it will make your life easier.
• How to use the Event Master Plan to prime your budgets.
• How to use financial information discovered and bring it all together in the Cost Sheet.
• How to use the cost sheet to provide an industry standard and accepted financial overview of all costs, revenue and potential profit, including industry-standard splits.
• My Tools. As part of this course, you will get lifelong access to the tools that I have custom designed and perfected over 30 years of planning and managing events of all kinds and sizes.

Requirements

• The desire to improve your skill set.
• Interested in expanding your career.
• Interested in becoming successful in the Event and Festival Industry.

Target audience

• This course is ideal for people in the following categories:
• Event planners/managers that have never had the chance to produce a large scale event and would like to expand their skill set to attract more business.
• Event planners/managers that have tried unsuccessfully to produce a large-scale event and want to learn how to do it properly.
• Wedding Planners that want to expand their business beyond weddings.
• Corporate Planners that want to grow the size of events they would like to tackle. The same principles are 100% transferable to corporate planning and I have successfully done so myself many times over.
• Board Members of festivals and events. As a board member, you are responsible for the event in many ways. Having a solid knowledge of everything in this course will help you reviewing budgets, marketing and all other plans. It also will help you find the right person to manage the event for you and provide you with the knowledge you need to see if your staff is doing a good job.
• Newcomers - If you always wanted to learn how to be a successful event planner or manager, but weren't sure where to start, this course will teach you the right principles and provides you with the right tools to do it. Learn from the Best to become the Best.